The FMCG industry, the fourth largest sector in the Indian economy, was divided into 3 segments – Food & Beverages, Health Care, and Household and Personal Care. At the end of 2018, the Food & Beverage segment had 20% of the market share, Health Care took 30% of the markets share, while Household and Personal Care had 50% . According to IBEF, Indian Brand Equity Foundation, the FMCG market in India grew at a CAGR of 27.86% in FY 2018 and was expected to touch $103.7 bn in the year 2020 from $52.75 bn in the year 2018... |
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